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Baldwin's Casuals was a denim clothing manufacturing company already established in London whose northern factory was set up by Mike Baldwin when he moved into the Street in October 1976 with the location being the refurbished site of the Mark Brittain Warehouse which had burned down the previous year.
In September 1982, rising costs meant that Mike had to choose between closing one of his operations and, with a lower cost basis up North, he chose to shut the London factory.
In 1988 Mike switched to producing curtains as it was cheaper and he renamed the business "Baldwin's Curtains". The machinists soon grew tired of working for Mike as they were getting less wages than when they were producing denim clothes. In Autumn 1989 Mike was approached by developer Maurice Jones, Maurice had already demolished the Community Centre and had purchased all of the land behind the factory, Maurice gave Mike a sum of £293,000, more than twice the factory's value. A few days later the building was flattened to make way for new houses and retail premises on the site.