William James Roache (born 29th December 1985) is an English actor and son of actor William Roache who plays Ken Barlow. In 2010, he played the part of Ken's long-list grandson James Cunningham, alongside his half-brother Linus Roache who played his father Lawrence. After a week stint, he returned in the role for 3 months from April to July in 2011.

In the BBC Drama The Road to Coronation Street shown in 2010, James played a younger version of his father Bill when Tony Warren attempted to bring Coronation Street to television.

Other television roles he has been in include Four Seasons and Cold Blood.