Seth Wild, along with his twin brother Theo, appeared as Jake Windass on Coronation Street from February 2016 to March 2018, although he was only credited in three episodes. He took over the role from twins Harley & Layton Phoenix, before it was recast again with Bobby Bradshaw taking over in August 2018.

During their stint on Coronation Street, Seth and Theo were students at The Drama MOB, a theatre school co-run by Tina O'Brien.