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A former talent scout at the Weatherfield Majestic, Alec was well suited to club management and booked Rita Littlewood as singer for opening night, which went down well with the patrons, particularly Len Fairclough, who was pleased to learn that Rita had left her common-law husband Harry Bates since they last saw each other and was now available. Alec was eager to book Rita for a two-week spot at the club with possible further engagements but made the mistake of telling Len, who advised Rita to hold out for more money. As ever, Alec was disappointed with the level of trade, remarking to barmaid Vera when he ordered a pint of Guinness that "someone's got to be seen drinking round 'ere."